Boko Agency — Website & Visual Identity
I co-founded Boko Agency and designed its website, visual direction and mascot-led digital identity around a dark, glowing and lead-focused experience.
The context
Boko Agency was a web studio I co-founded and built from the design side. The website had to do more than list services — it had to show what kind of digital experiences we could create, explain the offer quickly and make the agency memorable enough for potential clients to leave a request. Boko Agency is currently inactive, but this project reflects the website and visual identity I created while building the studio.
The challenge
Avoid the generic agency look
Explain services clearly
Create a memorable brand feeling
The challenge was to combine clarity and emotion. I needed the website to communicate a simple offer — websites that bring requests — while building a visual world that felt distinctive, digital and alive.
Visual direction
I built the visual direction around a dark interface, electric blue glow, 3D visuals and soft rounded cards. The site had to feel modern and energetic, but still remain simple enough for visitors to understand the services and leave a request.
Mascot and brand character
One of the key parts of the identity was the Boko mascot — a glowing hedgehog character that made the agency feel more friendly and memorable. I used the mascot as an emotional layer: it softened the technical offer, added personality and made the website feel less like a typical agency template.
Service and funnel structure
The website was structured around the path from interest to request. First the visitor understands the offer, then sees services, projects and process, and finally reaches a request form with clear options for the type of project.
- Services grid
- Project section
- Process cards
- FAQ
- Request form
- Contact section
Key screens
The outcome
The final website gave Boko Agency a stronger and more memorable digital presence. It combined a clear lead-generation structure with a distinctive glowing visual style, 3D service visuals and a mascot that made the agency feel more personal. The site helped present the agency confidently and brought inbound project requests.
What I focused on
Agency positioning
A clear, distinctive offer instead of a generic studio look.
Visual identity
A dark, glowing system that stays memorable.
Mascot direction
A friendly character that adds personality.
Lead-generation structure
A funnel built around the request form.
Full website design
Designed the whole site myself, end to end.
Need a website that feels memorable and brings requests?
I can help turn a service business into a clearer, more distinctive and lead-focused web experience.