Movla — Gardening Services Product Website
I designed and built the Movla website in Framer, creating a clean product experience for garden-care customers, gardener onboarding and Green Magazine content.
The context
Movla needed a public website that could explain a new garden-care service in a simple way. The product connects people who need gardening services with specialists, while also supporting remote management through photo reports, secure payment and direct communication.
The challenge
Explain a two-sided service
Build trust for remote care
Support content and gardener onboarding
The challenge was to keep the website simple while explaining multiple flows: customers looking for care, gardeners joining the platform and users reading educational content in Green Magazine.
Product communication
I structured the website around simple product language: choose a gardener in one place, manage care remotely and work with trusted specialists. The main screens use large mobile app previews to make the service feel tangible instead of abstract.
- Choose a gardener
- Start caring
- Photo reports
- Secure payment
- Direct communication
- Mobile app previews
Gardener onboarding
The gardener page explains the value for specialists: find new clients, increase income and work on a flexible schedule. I designed it as a clear onboarding landing page, with a large visual hero and simple benefit messaging.
- Become a gardener CTA
- Benefits for gardeners
- Flexible schedule
- New clients
- Professional growth
Green Magazine
Green Magazine gives the website a content layer. Instead of a basic blog, I designed it as a clean editorial section with categories, article cards and side CTAs — useful content that supports garden, plant, lawn and watering topics.
- Article cards
- Categories
- Expert article CTA
- Book a gardener CTA
- Content / SEO potential
Visual direction
The visual system is intentionally clean and light. I used white space, green accents, rounded cards and mobile product mockups to make the service feel simple, safe and modern, avoiding a heavy marketplace look.
Key screens
The outcome
The final website became a clean public product presence for Movla. It explains the service to customers, gives gardeners a clear registration path and adds a content layer through Green Magazine. The site feels fresh, simple and product-led, while still supporting practical conversion paths like Start caring and Become a gardener.
What I focused on
Product clarity
One simple promise: choose a gardener in one place.
Two-sided flow
Separate paths for customers and gardeners.
Gardener onboarding
A clear landing for specialists to join.
Green Magazine
An editorial content hub, not a plain blog.
Framer implementation
Designed and built directly in Framer.
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