TRS Kazan — Industrial B2B Website
I designed a large multi-page B2B website for an industrial company, turning technical gases, equipment, OPO design and catalog pages into one structured dark visual system.
The context
TRS Kazan works in a complex industrial B2B category: technical gases, equipment, OPO design, cryogenic systems and welding-related products. The website needed to present these directions inside one clear system, support catalog and product pages and help users quickly understand where to go.
The challenge
Structure a large industrial offer
Separate several service directions
Keep a premium dark style readable
The main challenge was scale. This was not a small landing page — it was a large website with many pages, directions and catalog logic. I needed to make the system feel unified while still giving every major direction a clear identity.
Information architecture
I approached the project as a website system. The structure had to support top-level navigation, search, catalog and product paths, service pages, company information and request forms. The two-level header became an important UX element, giving users access to navigation, search, sales contacts and callback actions from the start.
- Multi-level header
- Search
- Catalog / product structure
- Service pages
- Sales department / phone
- Request CTAs
- Many page types
Direction-specific visual system
To make the site easier to navigate, I gave the key business directions their own accent colors while preserving one shared dark industrial style. Technical gases use a green accent, OPO design a cyan accent, welding equipment a yellow accent and the general direction a red accent. Every direction feels connected to the same company, but still has a recognizable visual signal.
Visual direction
The client wanted a premium dark style. I developed it into a technical, industrial interface with large equipment visuals, smoke and gas atmosphere, thin borders, large typography and restrained accent colors — serious and modern without becoming visually heavy.
Project scale
The project included many page types and a large amount of catalog and service content. This required consistency across layouts, typography, image treatment, cards, forms and navigation, so new products or directions could fit into the same design logic.
Key screens
The outcome
The final website gave TRS Kazan a structured and premium digital system for a complex industrial offer. The main directions became easier to separate, the navigation supported a large number of pages, and the dark visual language helped the company feel more serious and technically strong. The result is a scalable B2B website that can support services, catalog content and request paths inside one coherent design system.
What I focused on
Large-scale IA
Organizing many pages and directions into one clear structure.
B2B catalog UX
Making catalog and product paths understandable.
Direction system
Accent colors that separate directions inside one style.
Premium dark UI
A serious, technical interface that stays readable.
Service request paths
Clear ways to request equipment, projects and callbacks.
Need to structure a complex B2B website?
I can help turn many services, products and directions into a clear digital system with strong navigation, visual hierarchy and request paths.